Mahindra : Thar Roxx Star Edition Launched With Premium Styling And Tech Focus
Mahindra : Mahindra and Mahindra has officially expanded its lifestyle SUV portfolio with the introduction of the Thar Roxx Star Edition. This newly launched variant is positioned as a design-centric and feature-rich offering aimed at buyers who value style along with performance. Introduced as a limited-run introductory edition, the Thar Roxx Star Edition carries an ex-showroom starting price of Rs 16.85 lakh and is expected to attract significant attention in the competitive Indian SUV market.
Exterior Design And Visual Enhancements
The Thar Roxx Star Edition distinguishes itself immediately through its updated exterior styling elements. One of the most noticeable changes is the piano black front grille, which adds a sharper and more premium look to the SUV’s rugged face. Complementing this upgrade are the new 19-inch piano black alloy wheels that enhance the road presence and give the vehicle a more urban and sophisticated appeal.
Mahindra has also introduced a new exclusive body colour called Citrine Yellow, positioned as the hero shade for this edition. This bright and youthful colour option is designed to appeal to buyers looking for something distinctive. Alongside Citrine Yellow, customers can still choose from familiar options such as Tango Red, Everest White, and Stealth Black, ensuring variety across personal preferences.
Interior Cabin And Comfort Features
Inside the cabin, the Thar Roxx Star Edition focuses heavily on improving overall ambience and comfort. The SUV now comes with all-black leatherette upholstery paired with suede accents, which elevates the interior to a more premium standard compared to regular variants. This darker theme also aligns well with the lifestyle SUV image.
Passenger comfort has been enhanced with front ventilated seats, making long drives more comfortable in varying weather conditions. Additional features include a sliding front armrest, 60:40 split rear seats with multi-point recline functionality, and dual-zone automatic climate control. Cruise control and electrically folding outside rear-view mirrors further improve driving convenience, especially during highway journeys.
Infotainment And Connected Technology
The Thar Roxx Star Edition is well-equipped on the technology front, offering features that meet modern connectivity expectations. The centrepiece of the dashboard is a 10.25-inch HD touchscreen infotainment system that supports wireless Android Auto and Apple CarPlay. This system ensures seamless smartphone integration without the clutter of cables.
A fully digital instrument cluster provides clear and customizable driving information. The SUV also features Adrenox connected car technology with Alexa built-in, allowing voice-based commands and remote vehicle functions. For enhanced safety and ease of parking, a surround-view camera system has been included. Music enthusiasts will appreciate the nine-speaker Harman Kardon premium audio system, which delivers a refined in-cabin sound experience.
Engine Options And Performance Details
Mechanically, the Thar Roxx Star Edition remains unchanged, retaining the same reliable powertrain options. Buyers can choose between a 2.0-litre mStallion TGDi petrol engine producing 177 bhp and 380 Nm of torque, and a 2.2-litre mHawk diesel engine delivering 175 bhp and 400 Nm of torque.
The diesel engine is available with both manual and automatic transmission options, while the petrol variant is offered with a manual gearbox. All variants are configured with a rear-wheel-drive layout, maintaining the lifestyle-oriented driving dynamics that the Thar Roxx range is known for.
Safety Features And Market Positioning
Safety continues to be a strong focus for Mahindra. The Thar Roxx Star Edition comes equipped with six airbags, front and rear parking sensors, tyre pressure monitoring system, auto-dimming inside rear-view mirror, and emergency e-call with SOS functionality. The vehicle is also built on an architecture engineered to meet a 5-star Bharat NCAP safety rating.
Since its debut in 2024, the Thar Roxx has established itself as a strong performer in the lifestyle SUV segment and has been recognised with the Indian Car of the Year 2025 award. With the introduction of the Star Edition, Mahindra aims to further enhance the model’s appeal among style-conscious SUV buyers looking for premium features without compromising on performance and safety.