Formula1 – Cadillac Unveils Striking Super Bowl F1 Livery
Formula1 – Cadillac has taken its first visible step into Formula 1, presenting the paint scheme of its inaugural Grand Prix car during a high-profile commercial aired at the NFL Super Bowl. The reveal, broadcast during one of the most-watched sporting events in the United States, marked the American manufacturer’s formal introduction as a future F1 constructor.
A Super Bowl Stage for Global Motorsport Ambitions
The livery was showcased to millions of viewers during the championship game at Levi’s Stadium in California, where the Seattle Seahawks faced the New England Patriots. By choosing the Super Bowl platform, Cadillac aligned its Formula 1 ambitions with a defining moment in American sport, underscoring the brand’s intent to connect domestic audiences with the global racing series.
The car, powered by Ferrari engines, carries a bold split-colour concept. One half is finished in a muted grey-white tone, while the opposite side is dressed in deep black. The contrasting layout delivers a dramatic visual identity that distinguishes Cadillac from existing teams on the grid. Although the official name of the car has not yet been confirmed, the unveiling signals that preparations for its 2026 debut are moving ahead on schedule.
Entry Under New Technical Regulations
Cadillac’s arrival coincides with Formula 1’s next major regulatory cycle, set to begin in 2026. The project is being led by General Motors following approval from the sport’s governing authorities. The inclusion of a new American-backed team adds fresh competition to the championship and reflects Formula 1’s accelerating growth in the United States.
Over the past several years, F1 has expanded its American presence with multiple races on the calendar and rising television audiences. Cadillac’s participation represents the return of a prominent U.S. manufacturer to the series, a development that has been widely discussed across the motorsport community.
Sponsors Begin to Take Shape
While the car’s appearance is visually striking, branding on the chassis remains measured at this stage. TWG, the organisation overseeing the team, is displayed prominently along the sidepods. Swedish enterprise software firm IFS appears on the rear wing endplates.
Additional partners include Jim Beam, the American bourbon producer, whose logo features on the bargeboard area. Mexican telecommunications company Claro also has visible placement, continuing its association with Formula 1 sponsorship. Telcel branding appears near the cockpit, while fashion label Tommy Hilfiger is positioned on the nose section, blending motorsport and lifestyle elements within the overall design.
The relatively restrained sponsor layout suggests that commercial partnerships may continue to evolve as the team moves closer to its competitive debut.
Focus Turns to Bahrain Testing
Attention now shifts toward pre-season preparations in Bahrain, where the car is expected to run in full race trim for the first time in a public setting. The Bahrain test will provide valuable technical data as engineers refine performance ahead of the season opener.
For Cadillac, the upcoming track sessions will mark a significant operational milestone. Beyond the visual statement delivered during the Super Bowl, the transition from promotional showcase to on-track performance will signal the team’s formal integration into the Formula 1 paddock.
With Ferrari power units under the engine cover, support from General Motors, and a distinctive livery already turning heads, Cadillac’s approach to Formula 1 reflects a blend of American brand identity and established European racing technology. As the 2026 season approaches, industry observers will be watching closely to see how the newest entrant adapts to the sport’s demanding competitive environment.